What Elliott Lance Does

Elliott Lance helps retailers advance new standalone own brands toward scalable, realizable enterprise value. Many own brand programs began as margin and assortment tools and have since expanded into broader consumer brand efforts. Current market conditions create opportunities to take this work further through new premium brands that sit alongside, not within, existing private label programs. Elliott Lance supports retailers by aligning them with specialized operating partners whose capabilities supplement the retail organization.

Who we are

Robert Elliott

Founder & Managing Principal
Brings operator-side experience forming and scaling consumer brand platforms where product development, supply-chain execution, and institutional partnership must align from inception.

Strategic Relationships

Elliott Lance maintains relationships with specialized investment and operating firms relevant to the formation and scaling of standalone consumer brand platforms, including:

• a merchant banking firm active in lower-middle-market investing and advisory work with sponsors and investors across multiple industries.

• a private equity firm with deep operating and investment expertise across contract food manufacturing, food and beverage wholesale, and supply-chain operations

• a beverage-focused private equity and venture firm with deep operating and investment expertise in building and scaling branded beverage businesses.